DMP is a medical imaging development company that had one very big, very specific problem they needed me to solve: no one knew about them. They requested help creating a professional brand that they could use to communicate their key differentiators (presenting state-of-the-art technology in a warm, inviting environment instead of a typical clinical atmosphere) to their internal and external audiences.

I helped develop a brand and identity for the whole system, including print and radio advertising along with some specialty pieces that demonstrated to their target audience that they are leading the way in the use of their technology. The implementation was simple, flexible and effective: what started with a couple of centers I assisted in growing into more than 7 fully-functioning centers.

Oklahoma Council of Public Affairs (OCPA), a conservative think tank serving Oklahoma's best interests, needed a strategy and help in executing the second phase of their capital campaign. The campaign would enable them to build out an HQ and establish optimal positioning within the political community. But they were having a tough time communicating their grand vision to their audience about where they were going to take Oklahoma in the next generation. So, instead of getting frustrated, they called me.

I was able to come in as an interim marketing director and study what they had done before, what had worked in the past and evaluate what changes needed to be made. Consequently, I developed a fundraising strategy that piggy backed off of a prior successful capital campaign. And, after defining the audience segments, we executed the plan. Perfectly. This included the brand, identity, brochure, print advertising, video, event theme and planning, direct mail, email marketing and social media. In the end, we were able to deliver impressions with impact and perfectly position the OCPA brand how and where they wanted it to be.

ETA is a transportation logistics company that serves executives and VIPs in and around the most challenging environments of sporting events. However, before they were ETA, they were two separate brands: Henry Aviation and CTC Sports Marketing. They came to me because they wanted to seamlessly merge those entities into a single, unified brand—without losing any clients.

I helped them develop a new name that conveyed their high-class, presidential persona, that was rooted in the logistics nature of their business. From that I crafted their identity, marketing materials, brochure, website, and event collateral. We worked to solidify their position in the market and helped them pitch new business like Redbull, Coors and Toyota Racing along the way. Throughout the transition, they maintained 100% of their existing clients while priming the company for continued growth in the future.

A group was putting together a tourism attraction in Oklahoma called the American, designed to be the largest freestanding bronze statue in the world. They needed two things: a brand with collateral that they could take to their investors, and help getting the right meetings with the right people in order to position them as not only as a monument, but as a destination point in the Central US. They contacted me, and I delivered both.

Beyond developing their branding with stationery, webpage, brochure, letterhead and a little PR, I also helped facilitate meetings with the right decision makers in Tulsa to establish the best location to draw tourists from all around the world. I produced and positioned the presentation, including showing the travel and tourism benefits to the community with an attraction of this magnitude. The net result was helping The American choose Tulsa as the final location which successfully positioned themselves as a viable opportunity to investors and a great opportunity for all of Oklahoma.

Under The Sun was already an established gardening center. But they were looking for help to bring their brand together in a set of standards as well as getting their signage standardized for each season and as they expand into each new store.

We studied each of their stores, both brick and mortar and seasonal locations, and came up with a signage system. Even though they didn't budget any money for traditional advertising, relying instead on their location, excellence in service and word of mouth, we were able to successfully establish a good signage system that we were able to implement in 3 new hard locations as well as a multiude of seasonal locations. We pulled their brand together with a gift card package and vehicle wraps.

They also asked us to help with their franchise as they expanded into Texas markets. Knowing they could not rely on the brand equity they had in Oklahoma, we developed a plan using traditional advertising efforts to announce their presence in a competitive market. With a tight budget, we a narrowed marketing focus and concentrated our efforts in radio, outdoor, direct response and social media. The result was a successful launch of their first franchise.